Maria Angelova A2 Media Studies

Essay question (upload to Showbie when finished) - Discuss the advertising codes and conventions used to appeal & persuade the target audience. DONE  - Discuss the media language used to convey representation to the target audience ( GEARS ), you will need to adress the mainstream representation within the advert and elements of representation which in your view are not communicated to the audience.  DONE - Describe the viewpoints and ideologies asscociated with the advert identifying the media language elements that help you come to this conclusion. DONE  - Describe how audiences interpret the advert ( apply Stuart Hall`s theory to do this)   DONE  To begin with, the smell like a man campaign advert was launched in 2010 and the actor used and featured in the advert is Isaiah Mustafa, an American actor and a football player. The adevrtising campaign is also known as `The man your man could smell like` and is created by the Wieden and Ke...

Media And Advertising- Old Spice Media language - How the media through their forms, codes and conventions and techniques communnicate meanings. Representations- How the media portray events, issues, individuals and social groups. Media language - Genre conventions of: - camera - editing - sound - mise en scene Contexts: social and cultural Set products:  1. Soft drink advert- Lucozade `I believe` 2. Men`s grooming advert- Old Spice `Smells like a man` 3. Homesless charity advert- Shelter `home for everyone` Advertising - this is the process of making a product or service known to the market and the target audience. Marketing - this is the process of preparing a product for the marketplace. Advertising is one of the several components used in the marketing strategy. Media Language - the main areas include - codes and conventions - genre - constructiing and interpreting meaning Technical conventions - this refers to the actua...

Media theories Hall`s reception theory Dominant readed- the audience reading somehting the same way as the producer has intended to be read like. Negotiated reading- understanding the meaning but have to adapt them to construct your own reading Oppositional reading- rejecting the idea

Academic ideas and arguments Media and regulation Theories Media conglomerate Meia conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. Livingstone and Lunt Rules for the media regulation. Regulation of media is complicated to control. Many rules are about protecting the audience from harm and being offended. Regulations have to try and balance protecting the people and offering them choice at the same time. Technology has made regulation of media even more difficult. Eg. through pircary, or streanming on youtube. There are films with age restrictions however, people under the speficied age can still end up watching the film due to the technological developments such as streaming options where their age is not required. Tedhnology has made it easier for people to share media products. Powerful companies can avoid regul...

Deutschland 83 is a hybrid therefore Neale`s theory can be applied. Neale`s theory of hybridity. Enigma codes- when Martin thinks hids mission is fiinished however, Lenora comes and tells him that he is not finished and has a lot more missions to do. Plot twist- disequilibroium occurs Dark unsaturated colours are use din the beginnign When they had to exchange the item, it dropped showing the hybrid as a comedy and the lighting was saturated and bright. Intertextual link- due to the font used linking back to the war. Historical link and historical political drama. Cold war Unactive war. Political tensions between Russia and USA. At this time there was communism howver the middle class Lenora Rauch was still working for the german government even though it was communism. Real locations were embedded, adding realism. A  lot of this dramas are high budget therefore they can afford to hire these places. Todorov`s theory. Props Anett adopts the role of submissi...

Deutchland 83 Hall- represenation theory Preferred and Negotiated meaning Todorov- equilibrium theory There must be a conflict within a story in order to enagge and attract the audience bell hooks- Feminist theory Barthes- Semiotics Enigma codes Connotations and denotations Levi- Strauss- Structuralism van Zoonen- feminist theory Deutchland 83 Lenora Rauch Martin Rauch General Edel The relationship between General Edel and his daughter The relationship between martin Rauch and his girlfriend ( Anette ) Individualism- capitalist society Collectivism- communist society/socialism You will apply Levi Strauss’ Binary oppositions and describe how narrative is driven forward by expanding on the following themes - State vs family - Manipulation vs Love - Danger vs Safety In the opening of the episode, there was a representation of women given by the man talking on the TV that Lenira was listening to. Relationship between ...