Film- Media Industries- The Jungle Book Ownership, distribution and control Making money out of producing films to be shown at the cinema is very difficult. This is because there are so many other media platforms the film can be sold by, for example, through merchandising. Media Platforms - merchandising - streaming Vertical integration When a media company owns different businesses in the same chain of production and distribution. Media synergy Using a single-sourced idea to create multiple selling points and products. Horizontal integration When a media company creates a chain of goods or services across different divisions, often subsidiaries of the same company. Licensing deal A legal contract between two parties, which grants a deal over a brand or product. Examples of horizontal Integration - Marvey - Pixar They are both owned by Disney. Whereas, vertical is the production and merch of something produced directly by Disney Studios. Disney...
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