Maria Angelova A2 Media Studies

Advertising and Marketing Shelter  Shelter is a charity that alleviates the distress caused by bad housing and homelessness. Shelter aims to ensure that there us a safe, secure and affordable home for everyone. Unlike the `Old Spice` and `Lucozade`, Shelter`s `A home for everyone` is a non commercial product that uses media language elements and constructs representations to encourage donations to the charity. Social and cultural contexts Shelter was founded in 1966 during the `Swinging Sixties` where at the time there were 3 million people living in slums. Shelter was born out of the belief that this appalling injustice must be put right. 50 years on, the country experienced another housing crisis. A huge range of people are effected by the current housing shortage, from a generation of young peopel who can`t afford a home to those struggling with sub-standard housing. As we enter our 50th year, 100,000 children are homeless. So while we will reflect on our achievements,...

Media lucozade advert analysis media and advertising from maria_angelova2808 Media language- genre conventions of camera, editing, sound and mise en scene. How does the contents incorporate the viewpoints and ideology of the producer? How can multiple meanings be communicated and interpreted by producer and audience? What positive and negative stereotypes are evident and why? What conclusions can be made about representations? Which groups are under-represented or mis-represented? How are representations constructed as real? Main areas of study include? - codes and conventions - genre - constructing and interpreting meaning Technical conventions: Technical construction of the advert eg the colour palette or the shot type techniques to persuade Content or messages created by the combinaion of technical elements that persuade the audience to buy the product.  Media language conventions (technical conventions) used in print advertising Logo Slogan P...